Boutique Fitness Studio
Before Spenga even had a name, we partnered with the founders to develop an interior for this unique fitness chain that spoke to their target market. We created an interiors branding strategy to resonate with their ideal customer and created a premium experience to match their premium workout format.
We selected finishes and fixtures including wall paint, glass door lockers, ceiling treatment and flooring that could be replicated by a franchisee, created various zones in the space and helped the members feel energized during spin and strength while feeling peaceful for yoga.
Spenga has developed into a strong life style brand and is spreading across the country like wildfire.