Project Location: Niles, IL
Scope: 1 floor office space, 190 associates
The marketing department of a suburban liquor company was messy and was experiencing barriers in creating effective advertising campaigns for each of their products. Their space stifled creativity and innovation.
A spatial analysis was conducted to understand the challenges the associates were experiencing and determine how the space could be used as a tool to improve their customer relationships.
After learning that many of the marketing associates spent a great deal of time by themselves, and didn’t have a feeling of loyalty to the brand, we proposed a plan that would create a community centric space, bringing people together organically to naturally improve communication. By creating a dynamic environment that was easy to navigate and caused people to move from their desks, the space created a team atmosphere while still providing private space for meetings and focused independent work.